⏲️ An almost finished agenda for NextM - Now What? has now been published below, but minor tweaks might still occur. Please be aware that Day 1 (April 9) is a full day from 8.30 am-7 pm including an post-event mingle 🥂 and that the stage show will kick off at 9 am on Day 2 (April 10) and will finish around 4 pm.
At NextM, attendees use headphones to listen in on the inspiring talks on breakout stages. There is a headphone table on each side of the stage area and you set your headphones to different colors depending on the breakout session you want to enjoy.
You get the drift! 🤠.
🙌🏽 See you at Annexet! Use Entrance 3, Arenatorget (different from last year).
Welcome!
Let's get the show started!
The world's most advanced humanoid robot joins us at NextM! See it engage and make real-time, AI-powered conversation with our moderator on stage.
AI is transforming every aspect of our lives, but where are we now, and where is this heading? In this fast-paced session, Futurist and AI Advisor Priya Lakhani OBE will break down how AI works, its real-world impact, and how you can harness it to stay ahead. Get ready for a thought-provoking dive into the future of intelligence.
In a sea of information, trust is what sets editorial media apart and will be the most important differentiator for edited news media in the new information landscape. Representing two of Sweden’s leading newspapers and Schibsted Media, Editor-in-Chief Lisa Irenius and Editorial Director Karin Schmidt will explore the critical relationship between trust, media, and democracy in an era of rapid digital transformation.
TV4 unites Sweden every day—our journalists expose hidden truths, and expert commentators make sense of the complex. This commitment to integrity and innovation makes TV4 not just a cornerstone of public discourse, but also a future-proof platform for brands seeking impact and engagement. Join us as we explore how the strengths of the TV medium continue to safeguard democracy while offering advertisers a secure and forward-thinking space to connect with audiences—today and in the future.
Grab your headphones, crank up the volume, and settle in!
You’re about to hear why the industry is buzzing about the powerful new connection between SeenThis and the Amazon DSP—and what makes it truly one of a kind. Join this breakout for a conversation between Josefin Vännman (Amazon Ads), Thomas Houge (SeenThis), and Jonas Viksten (GroupM Nordics). This breakout will:
This BCG and GroupM breakout session navigates the evolving media landscape, deciphering true causal effects through experimentation. It presents strategies for customer engagement, media planning, and content creation to maximize ROI, while illustrating what successful adaptation looks like in this new reality.
With CTV becoming one of the fastest-growing advertising platforms, ShowHeroes’ Global Director of CTV, Sarah Lewis, will explore the future of creativity in CTV advertising, focusing on how brands can unlock their full potential in an increasingly competitive market. By crafting authentic, compelling narratives and enhanced visuals and personalized audio, advertisers can stand out and drive more meaningful engagement with CTV audiences.
You’ve run the campaign, the results are in – now what? Strong measurement is the foundation of effective marketing, but real magic happens when insights drive action. In this session, TikTok, Comviq and Choreograph Nordics will unpack the findings of a recent Marketing Mix Modeling (MMM) study, revealing how TikTok delivers measurable impact.
Explore how brands can interpret results, refine strategies, and unlock new opportunities for growth. From optimizing media mix and messaging to embracing a test-and-learn mindset, this session will provide actionable takeaways to maximize ROI. Gain insights into moving beyond numbers and turning data-driven learnings into your next big marketing win.
Tech and AI are developing at a tremendous pace, but the way the human mind works is the same as 500 years ago.
Peoples' behaviour and the fundamentals of business economics are basically the same, but media landscapes and consumption patterns are evolving.
At one end of the spectrum, Nike's rush into D2C and subsequent decline shows the importance of restraint. At the other end, neglecting digital transformation can be devastating.
How can we balance constant human traits versus new tech to find the optimal mix between long and short term?
When the technological challenges you face involve human behavior, cultural shifts, trends, group influence and people's meaning-making in everyday life, what do you do? It becomes painfully obvious that the so-called "soft" (meaning human) sciences are absolutely necessary to reveal what otherwise remains unclear - to understand lived reality in all its complexity.
Join us in a talk by behavioral scientist Katharina Graffman, followed by a panel discussion on trends versus constants with some of Mindshare's clients.
Johnny Lindqvist, Head of Marketing at TV4, joins this session powered by Ocean Outdoor. He will explain and demonstrate how TV4 harnesses the power of the OOH network to create dynamic brand experiences, with an emphasis on strategic integrations that improve visibility and audience interaction.
The advertising ecosystem is at a crossroads, facing unprecedented challenges with privacy regulations, signal loss, and growing consumer demands for transparency. In this session, Ogury's CTO, Wilfried Schobeiri, will explore how companies can transition from traditional targeting methods to innovative, privacy-first solutions that build trust with audiences while ensuring precision in addressability.
This year, we’re proud to announce that lunches at NextM are curated by DoMa - a restaurant known for its commitment to sustainability and flavor. Renown chef and pastry chef Tea Malmegård thoughtfully selects high-quality, nutritious ingredients to ensure every meal is both delicious and responsibly sourced.
Pick up your lunch through the main entrance.
The marketing landscape is undergoing a profound shift, driven by the transformative power of artificial intelligence. With Roy Armale, the Chief Product and Growth Officer from WPP, we’ll explore how organizations can harness AI to augment human creativity, automate routine tasks, and deliver more impactful outcomes. Discover how a thoughtful, human-centered approach to AI can unlock unprecedented opportunities for innovation and collaboration, ultimately enhancing our ability to connect with audiences in meaningful ways.
Unlock the power of personalized marketing! Discover how Snickers revolutionized brand engagement with an evolution of their ‘You’re not you when you’re hungry’ campaign featuring José Mourinho. Learn how they leveraged cutting-edge AI to create bespoke content at scale, transforming casual consumers into passionate brand advocates. This session dives into navigating brand safety in the age of AI, the unique talent considerations of celebrity cloning, and the secrets to building a brand world that resonates with a new generation. Join Sergio Peniche, Global Emerging Markets Brand & Content Sr. Director at Mars Snacking, and Jim Stump, Group Creative Director of T&Pm, as they reveal how this innovative approach is reshaping the future of brand building.
For a long time, the most common question for the news industry has revolved around business models. Will users pay for quality journalism? Is there still valid ad revenue to be made for a news brand after the paradigm shift in the distribution of news in favor of global tech? For two decades, editors-in-chief have found themselves transformed into CEOs or publishers in search of those answers. It has been vital since the editor-in-chief is the only position from which it's possible to change culture within newspapers and other publishing operations.
Now that the job here is done – the answer is YES to both questions – there is a proven, viable business model for news. It is now time for a revival of the editor-in-chief. First, by proudly looking yourself in the mirror and saying:
"I'm not a businessman. I'm a business, man."
Then, by handing over the business operation to more skilled businesspeople and focusing on editorial issues again. The task here is of historical proportions and needs full attention:
The most powerful political office in the world has declared us "enemies of the people”. Artificial intelligence threatens to rip journalism out of human authenticity.
What to do, dear editors-in-chief?
Generation Alpha aren’t coming - they are already here. And even though they aren’t on your media plan, they have already begun to make their minds up about your brand. This Essence Mediacom session will cover:
Why are nearly half of all Digital Out of Home campaigns bought programmatically? Discover the key drivers behind the rapid growth of Programmatic DOOH and how advertisers worldwide leverage its flexibility and precision. We’ll showcase real-world cases from GroupM and other global players.
The podcasting landscape is evolving rapidly, with new advancements in tech opening up exciting opportunities for brands worldwide. So, what’s driving this change, and what’s next in the podcasting revolution? Michael Bayston, VP of Adtech Solutions at Acast, predicts further innovations shaping the industry and how Acast is leading the way with new capabilities that will help reach new heights in the future.
All brands want to be accessible, and yet many struggle to understand what this really means to modern customers. In this talk, author and bionic activist Patrick Kane will share the unknown accessible origin stories of some of our most commonly used technologies, as well as his own life, to demonstrate the principles that should act as a blueprint for modern brands to drive innovation and growth via accessibility.
Get ready to ditch the dull and dive into the dynamic! Being Brilliantly Unboring is your pass to mastering the art of capturing and keeping attention utilizing the magnetic power of short-form video. In a world of media fragmentation and shortened attention spans, learn how TikTok turns eyeballs into engagement that drives a return on creativity for your brands and businesses. With TikTok users paying 67% more attention to ads than on other platforms, discover how to make your content take advantage and truly stand out. Packed with insights, humour, and actionable tips, this session will show you how to make your short-form video not just seen, but remembered. Join us and discover why being brilliantly unboring is the secret to standing out and stealing the spotlight.
Social media was meant to connect us, but something got lost. People now crave authenticity—not just with friends but also with creators.
In this keynote, join Julie Bogaert, Head of Talent Partnerships at Snapchat in EMEA, as she argues that when users can be their true selves in a space for unfiltered, real-life content, watch time soars. Learn about thrilling opportunities for advertisers and creators to build lasting connections by fostering genuine, unpolished interactions.
Digest the day and enjoy the free bar in the Tech Garden with partners and colleagues.
🙌🏽 See you at Annexet! Use Entrance 3, Arenatorget (different from last year).
Welcome!
A dance piece made especially for NextM by robot creator Fredrik Gran and choreographer Cynthia Toledo from Toledo Company.
Join Amy Peloquin, Senior Director, WPP Global Lead at Meta, for a glimpse into the future of innovation, where artificial intelligence, augmented reality, and wearable technology converge. In this exciting talk, we'll explore the cutting-edge large language model capabilities, the latest advancements that redefine the boundaries of augmented reality, as well as the future of wearables, from sleek smart glasses to immersive experiences that blur the lines between reality and fantasy.
"If you want something new, you have to stop doing something old." —Peter F. Drucker
This session builds on the theme of "breaking barriers," zooming in from the need for organizations to be resilient, purposeful, and innovative to a call for action for changes in leadership styles to match these challenges. Phil Le-Brun further explores new leadership models, skills, and organizational cultures needed to thrive in a period of profound change and transformation, along with the role of technology in accelerating these changes.
Women play a leading role in a wide range of buying decisions, both on a macro and a micro level. To effectively communicate with the female audience, advertisers must understand the key drivers behind their choices. In this session, Aller Media and HUI will share insights from Aller Media's latest Nordic Study on female buying behavior, including women’s views on sustainability and circular consumption, financial expectations, and the external factors and concerns influencing their purchasing decisions.
In this Wavemaker-powered breakout, find out why your brand is 14x more likely to be purchased if you have strong vs no priming, why building brand means building long-term demand and price power and how price and category drivers differ between categories and brand. In short, with better insights, get better business results!
Join Bauer Media Audio for a 2-part breakout session:
The Invisible Power of Sound Speech: We all know how a comforting song makes us feel better or how a jump-scare affects our body. But what’s the science behind those reactions and how could brands benefit more from sound? Lauri Dominick has the answers.
The Future of Audio: Rob Timony will take us through the second part of the presentation, looking at what advertising technologies and trends are shaping the future of audio advertising. This will be everything from voice technologies, dynamic audio to addressable audio.
Join this exclusive session to understand the Teads proposition and see what is possible today in Omnichannel advertising. Creative excellence with Teads Studio, seamless booking with the Teads AdManager and of course advertising on the big screen with Native CTV.
In today’s fast-paced digital world, brands face challenges like shifting consumer behaviors and rising demands for transparency. The Schibsted Effect Study reveals how distinct brand assets, consistent design, and long-term strategies drive success in digital channels. Learn how to maximize attention, adapt to digital formats, and build a strong, lasting brand identity.
Business leaders, marketers, agencies, and industry bodies face an increasing challenge: navigating the evolving landscape of social media and its impact on brand safety. With a significant share of advertising budgets invested in walled garden platforms, shifting policies on content moderation and free speech create new risks. Brands must carefully balance visibility with responsibility—ensuring ads do not appear alongside harmful content while managing potential reputational challenges. As regulations and public expectations evolve, advertisers need a clear strategy to safeguard both their brand and stakeholder trust. Philip Cowdell, Global Chief Strategy Officer at Channel Factory, will share insights on how to engage effectively with audiences while mitigating risks, ensuring campaigns align with ethical standards and business goals across diverse markets.
The influencer marketing industry is booming, with 1 billion in turnover and delivering strong ROI for advertisers. But with rapid growth comes new challenges -stricter regulations and increasing accountability. How can brands, agencies, and creators navigate this evolving landscape and continue to thrive? Join IAB Sweden and guests in this breakout where they explore the opportunities, risks, and future of influencer marketing!
The television landscape in the Nordics, like all forms of media, is under rapid transformation, a change driven by a multitude of tech advancements and ever-changing consumer habits. Join in to hear from a panel of key players from across the media ecosystem – media owners, agencies, and advertisers – as they decode the imminent future of TV advertising. We will delve into the strategies, the tech and the power of partnerships to give you an inside look at what the future has in store, as we can enable even more targeted and personalized advertising experiences. This is a don't miss moment if you are interested in reach, relevance, and measurable results.
This year, we’re proud to announce that lunches at NextM are curated by DoMa - a restaurant known for its commitment to sustainability and flavor. Renown chef and pastry chef Tea Malmegård thoughtfully selects high-quality, nutritious ingredients to ensure every meal is both delicious and responsibly sourced.
Pick up your lunch through the main entrance.
This keynote talk will provide you with a true understanding of what AI is, how far it has come, and what is about to hit us in the next few years. It predicts that the massive changes that are upon us are going to come with challenges before they provide abundance and ease. AI trailblazer Mo Gawdat will go through some of those challenges and how you can prepare so that you make the AI revolution work to your advantage.
Marketing has the power to shape how we see ourselves. Inclusion in marketing is progressing in some areas, and unfortunately, regressing in others. AI brings new opportunities to make marketing (and our world) more inclusive; if the human artists chooses to prioritize it. From the power of inclusive prompting to inclusive product design, this keynote covers a four-step journey towards AI-enabled inclusive marketing. Join Pia Ghosh from Google for this exciting keynote.
Dr. Karen Nelson-Field reveals why not all reach is equal, its profound impact on advertising effectiveness, and what’s next in AI-driven attention measurement. Gain practical takeaways on how to leverage attention data, creative strategies, and AI to stay ahead in the evolving ad landscape. The presentation will be followed by an on-stage interview led by Mikael Ekelöf, TV4.
During this presentation, Rakuten Advertising’s Lisa Degerfeldt will help you discover the Connected TV landscape and learn about the innovative solutions and advertising formats available to help brands win big on this increasingly important channel.
In today’s fragmented media world, brands thrive on countless micro-moments rather than singular narratives. To scale authentically, brands must master influencer partnerships, create adaptable content, and leverage AI. Explore how to navigate this shift with insights from GroupM's Calle Chowdhury Hemström and Johanna Östling.
We’ve treated AI like a productivity tool - but what if it’s actually a playground? In this session, Matt shows how AI can help us break from sameness and spark fresh thinking. You’ll get four playful, creative prompts to reimagine media strategy and rediscover the power of curiosity in a world chasing efficiency.
The revelation of China's DeepSeek AI model earlier this year has revived debate surrounding China's tech capabilities. Despite external and internal constraints, China appears to be designing its own domestic tech stack and pulling ahead of the U.S. in several key areas including robotics and computer vision and electric and autonomous vehicles. What are the implications of China's tech supremacy for the rest of the world? And are we paying enough attention to China's new technological "sphere of influence"?
Thanks for taking part of NextM - Now What! We hope to see you again! 🙏🏼
Leaving the best for last! Enjoy Isak Benjamin, singer-songwriter prodigy, as we say good-bye to NextM - Now What! 🙌
#nextmnordics
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