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Welcome to NextM!

On April 9-10, 2025, we are reopening the doors of NextM - the biggest marketing and tech event in the Nordics. We expect to be joined by 1,800+ attendees at Annexet in Stockholm across the two days. 

There will be +60 amazing speakers, performers and panellists to inspire you, so don't hesitate join the industry at the craziness that is NextM. Read more about this year's theme NextM - Now What? and view a selection of NextM profiles below. Full list of speakers here and a rough agenda here.

NextM - Now What?


In every today is an infinite number of tomorrows.

We’ll guide you through a few of them, in our enchanted laboratory of possibilities and tryouts.

Welcome to butterfly wings, forks in the road and sliding doors, welcome to the futures, to the next big things.

NextM 2025 is/are something(s) else.


A selection of NextM profiles

Mo Gawdat
Bestselling Author & Former Chief Business Officer of Google X

Mo Gawdat is a former Chief Business Officer of Google [X], a bestselling author, and the host of the Slo Mo podcast. After a 30-year career in tech, he dedicated himself to understanding and sharing the science of happiness. His mission, #OneBillionHappy, and book Solve for Happy aim to spread the message that happiness can be learned. Mo is also the author of Scary Smart and That Little Voice in Your Head, exploring the future of AI and optimizing the human brain, and Unstressable. He currently serves as the Chief AI Officer of Flight Story.

Priya Lakhani OBE
Futurist, Tech Entrepreneur & AI Advisor

Priya Lakhani OBE is a futurist, a Tech Entrepreneur and Member of the UK Government’s Council of Science and Technology, advising on AI issues. She also presents BBC News's flagship AI programme, AI Decoded.

She is the Founder and CEO of CENTURY Tech, an award-winning education technology company that develops AI-powered learning tools for schools, colleges, universities and employers across 80 countries. Earlier in her career, Priya left her barrister position to launch a successful FMCG business, which through its charitable foundation provided millions of meals and thousands of vaccinations to the underprivileged in India and Africa.


Alice Han
China Expert, Historian & Economist

Alice Han is a prominent expert in Chinese macroeconomics, political economy, and global fintech, currently serving as the Director of China at Greenmantle, a leading macroeconomic and geopolitical advisory firm. With an academic background from two of the world’s most prestigious institutions Harvard and Stanford, Alice brings a wealth of knowledge and expertise to her work, specializing in the intricacies of China’s economy, foreign policy, and its evolving role in global relations.

Ameca
The World's Most Advanced Humanoid Robot

Ameca is the world’s most advanced human-shaped robot representing the forefront of human-robotics technology. The robot is created by the pioneering British company Engineered Arts, and at NextM, you will both see Ameca on the main stage as well as on the Tech Garden balcony. 

Engage in intelligent conversation, watch it react to you and display emotion, ask it to dance and take a selfie!

Phil Le-Brun
Director of Enterprise Strategy, Amazon Web Services & soon-to-be Harvard Author

Phil is the Director of Enterprise Strategy and Evangelism at Amazon Web Services, guiding executives on leveraging the cloud for increased agility and customer focus. Before AWS, Phil held senior technology leadership roles at McDonald's Corporation including as their International CIO, spearheading large-scale digital transformation initiatives. Recognized as a top CIO, Phil possesses extensive experience across technology domains and organizational change management. His diverse educational background includes engineering, data science, and systems thinking.

Lisa Irenius
Publisher/CEO, Svenska Dagbladet

Lisa Irenius is the CEO, editor-in-chief, and publisher at Svenska Dagbladet, one of the top news media in Sweden. She has revitalized journalism, earning The Swedish Grand Prize for Journalism (Stora Journalistpriset) in 2013 and a 2023 nomination for Innovator of the Year (Årets Förnyare). Previously, the culture editor at SvD, she is recognized for advancing digital transformation and AI integration. Under her leadership, SvD thrives as a modern, reader-focused outlet.


Roy Armale
Chief Product and Growth Officer, WPP Open

With an education in economics and behavioral psychology, Roy is not your typical technologist. His deep understanding of brand strategy, behavioral change, and product development enables him to lead large technology transformation and product build teams.

Roy initially worked both in various brand management and transformation roles within the client industry (Johnson & Johnson, Unilever) and strategic roles in the advertising industry before moving to tech by founding his start-up in cognitive vision AI applied to ad evaluation; the core technology is now used by WPP and global clients.

Since then, Roy has moved back to advertising where he applies his postgraduate degree in AI for Business from Oxford to his role as the Chief Product and Growth Officer, at WPP Open.

Pia Ghosh
Head of Strategy, Google Creative Works

Pia sits at the strange but exciting intersection between technology and creativity, currently as Head of Strategy Google's in-house creative think-tank. She also leads this team's DEI efforts across the region and is on a mission to understand how technology can enable creativity that is inclusive at the core. Despite her Nordic name, Pia hails from Canada and currently lives in Amsterdam with her family and her beloved Dutch bicycle.

Dr. Karen Nelson-Field
Media Science Researcher, Professor & Author

Dr. Karen Nelson-Field is a globally recognized media science researcher, pioneering advancements in media measurement and redefining how people deliver successful marketing and media outcomes through the guise of human attention. As the founder of Amplified Intelligence, she leads the industry in omnichannel attention measurement, shaping the future of media measurement and trading. A trusted advisor to major media agencies and global brands, Karen is also a sought-after speaker and the bestselling author of 3 books on media and measurement including her latest The Attention Economy, A Category Blueprint. Her research has been featured in top industry publications, including The New York Times, Bloomberg Business, Forbes and The Wall Street Journal.

Callum Smith
EUI Head of Marketing Solutions, TikTok

With over 12 years in media and advertising. Callum spends his time exploring the many ways creativity pops up on the platform and helps clients make the most of these opportunities. A man of many hats, Callum's journey has taken him through sales, marketing, as well as brand and creative strategy, giving a diverse and, somewhat unusual, perspective on the industry. 

Julie Bogaert
Head of Talent Partnerships EMEA, Snap

Julie is the Head of Talent Partnerships for Snap EMEA, leveraging 14 years of experience advising celebrities, artists, and athletes on social media strategies. At Snap, she helps creators and public figures use Snapchat and Augmented Reality to grow engaged communities and sustainable businesses. Before joining Snap, Julie spent six years at Meta, where she led Talent Partnerships for Instagram and all Meta platforms in EMEA, working with high-profile talents across various sectors. Julie's career began at Sony Music, and she has become an influential content creator and speaker on technology and gender inequality, named one of British Vogue's most influential women.

Amy Peloquin
Senior Director, WPP Global Lead, Meta

Amy Peloquin leads the global partnership with WPP, building mutually beneficial strategic partnership initiatives spanning media, creative, AI, commerce, technology development and wearables. Prior to joining Meta in 2014, Amy spent time at Amazon, Google and Microsoft in similar agency partnership functions. She is a close collaborator with WPP’s most strategic accounts including Mars, Nestle, Unilever, Coca Cola, and has a passion for all things people development as well; namely, she is a certified vision writing facilitator. Outside of work, Amy is a board member of the Friends of Anson B Nixon, and enjoys spending time with her numerous animals and husband, teaching pilates and competing in equestrian pursuits, specifically, eventing.

Karin Schmidt
Editorial Director, Aftonbladet

Karin Schmidt is the editorial director at Aftonbladet, the largest newscaster in Scandinavia. With a strong background in news and digital development, her career began at Aftonbladet, the online edition, in 2001. She left Aftonbladet to digitally develop SVT, Swedish public TV, and returned to Aftonbladet in 2018. Since she has worked digitally during her whole career, Karin is used to leading in change and one of her strengths is to get people onboard and feel included.

Sergio Peniche
Brand & Content Sr. Director, Mars Snacking Global

Multi-cultural Brand leader with over 25 years of experience in global marketing and innovation. He started his career with Unilever Personal Care in Latin America, before joining Mars business, where he has spent his last 20 years contributing to business growth across different regions and working in different countries like China, Netherlands, India, Mexico and more recently in the UK as part of the Mars Snacking Global Brand Chief Office, leading strategy and development of Content and Brand Experiences for Mars Snacking portfolio at global and regional levels.

Patrick Kane
Public Speaker & Author

Phil Cowdell
Global Chief Strategy Officer, Channel Factory

Phil joined Channel Factory in 2022 to lead the global business strategy. Formerly on the Advisory Board, his key focus areas include Channel Factory's Conscious Advertising Program, Minority Media representation, and re-engineering Brand Safety and Suitability to be more inclusive and equitable. Previously, Phil divided his career between the advertising industry and government affairs. In advertising, he has run some of the world’s largest and best-known media agencies including WPP’s Mediacom and Mindshare and Publicis's Starcom MediaVest and Zenith. In the public sector, Phil specialises in how communications and digital media are being exploited by bad actors. Focusing on terrorism and violent extremism under the Obama administration, including speaking at the UN General Assembly (UNGA).

Bente Klemetsdal
EVP & CCO, Aller Media

Bente Klemetsdal is the EVP and CCO at Aller Media Nordic, responsible for driving revenue growth across both B2C and B2B segments. Her role involves ensuring innovation and strengthening Aller Media's market position throughout the Nordic region, all with the goal of delivering maximum value to Nordic advertisers.

Jan Helin
CPO, Bonnier News

Jan Helin is a prominent figure in Swedish media, known for his leadership as Publisher and Editor-in-Chief of Aftonbladet and as Director of Television at SVT, Sweden's public broadcaster. Jan is currently at Bonnier News, one of the biggest media players in Sweden, as CPO, where he serves to form and align a new common product strategy for all the company's business areas.

Dr. Katarina Graffman
Cultural Anthropologist & Lecturer

As a doctor of Cultural Anthropology, Katarina Graffman has vast knowledge and understanding of culture within business, media and consumerism. Over the past 20 years, Katarina has provided extensive ethnographic research and analysis on contemporary culture, trends and branding.

Thomas Mattsson
Senior Adviser, Bonnier News

Thomas Mattsson is a leading voice in Swedish journalism, with a distinguished career marked by innovation and leadership. He served as Editor-in-Chief of Expressen, part of Bonnier News, guiding the newspaper through a period of significant digital transformation. His contributions to the industry have been recognized with the "Industry Person of the Year" award, a testament to his impact and influence. Mattson now serves as a Senior Advisor to Bonnier News, one of the biggest media players in Sweden.

Jim Stump
Group Creative Director, T&Pm London

Producing culture-first, innovative work that scares producers is what excites Jim every day. With almost 20 years of experience building big brand platforms, campaigns and engaging activations for brands such as Toyota, Sony, Heineken, Chivas Regal, Volkswagen, O2, EA Games and Mercedes-Benz - he’s picked up awards at Cannes, D&AD, the Webby’s and Creative Circle. For the past 5 years he’s helped T&Pm grow offices around the world with creative leadership across both Mars Wrigley and Mars Petcare.

Our partners

Apart from our loyal gold partners below, find the full list of partners here.
Be sure to leave the daily grind of your desk job to meet them, take part in the brilliant discussions and try the latest tech at NextM – Now What? on April 9-10 at Annexet in Stockholm.

Join us for 2 days of
the future/s

We are so looking forward to hosting you at Annexet! 🙌 Getting to NextM is easy with the metro (Globen station) 🚇 or a taxi with the easiest drop off at Arenaslingan 7 🚖.

The agenda will be out closer to the event but we already know Day 1 will be a full day from 8.30 am-7 pm including an after event mingle 🍷 and Day 2 will finish around 4 pm.

🏨 Hotel deal: As a NextM guest, you get a 12% discount using the code D000051775 at any Scandic Hotel in Stockholm. Feel free to book here.

© MapTiler © OpenStreetMap contributors

Hosts:

Wavemaker
EssenceMediaCom
Mindshare
GroupM

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